March 2025


Wine at a Garden Show?

So, you might be wondering ‘what is a wine company doing at a flower and garden show’?

We’re glad you asked because, as it turns out, there’s more to it than a delicious break during your day at the show, or some kind of romantic notion (after all, a bunch of flowers and a glass of vino are synonymous with romance!)

Yes, it’s a great opportunity to sit down, relax and sample some tasty drops, but the connection between wine and flowers doesn’t stop there.

The importance of the environment to winemaking

Take a moment to think about where your wine comes from. It’s an agricultural product, and therefore the environment plays a vital role, in much the same way it does for horticulturalists and gardeners trying to grow their flowers, plants, fruit and vegetables.

The floral and fruity characteristics of wine

Have you ever read a wine bottle label and wondered how they come up with all those flavours and aromas in the description?

From fruits and flowers to spices, chocolate and even types of wood (like cedar and oak for instance), the wines we enjoy display various aromas and flavours related to the variety of grape used to make the wine and the region in which it has been grown.

Behold the beauty

John Keats certainly had it right all those years ago when he said ‘a thing of beauty is a joy for ever’! There’s no denying that a lovingly crafted floral arrangement, a living green wall or a beautifully landscaped garden are pleasing to behold, with sight and smell the dominant senses in which we experience them.

In much the same way, an expertly crafted wine is a beauty to behold, particularly when it comes to aromas and flavours. Enjoying a glass of wine is very much a sensory and joyful experience.

Learn more about why the Wine Garden is at the Flower and Garden show here.


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