For those unfamiliar with the name Sue McLeary, her visit to the Melbourne International Flower and Garden Show is an opportunity to witness one of the most innovative voices in contemporary floristry. Based in Ann Arbor, Michigan, Sue has spent over two decades challenging conventional ideas about floral design, pushing boundaries, and redefining what it means to be a florist.
Sue will take the stage for a live floral presentation on March 28, contribute to an industry panel discussion on March 29, and host a one-day-only masterclass on March 30, presented by FloristBank. Each of these events will offer florists and flower enthusiasts a rare chance to engage with her pioneering ideas and techniques.
A Visionary in Floral Art
Sue McLeary doesn’t see floristry as simply arranging flowers—she sees it as an art form. Her mission is to elevate the industry, challenging traditional notions of what florists can create and how their work is perceived. By encouraging florists to embrace their creativity and view themselves as artists, Sue empowers professionals to make work that is deeply personal, meaningful, and emotionally resonant.
Her career began in wedding and event floristry, but she soon gravitated towards a larger purpose: fostering innovation and encouraging florists to embrace new methods, materials, and ways of thinking. Today, her work is centered around teaching, presenting, and writing about floristry, inspiring florists around the world through her workshops, books, and online classes.
Sustainability and Innovation
A key theme in Sue’s approach is sustainability. She is committed to reducing waste and developing more natural, environmentally conscious floral techniques. She also champions seasonal, locally sourced materials, recognizing that flowers gain richness and meaning when they reflect the time and place in which they were grown.
Her dedication to sustainability isn’t just about technique—it’s about shifting the mindset of the industry. By increasing awareness around these practices, she hopes to drive meaningful change and make floristry a more responsible and innovative profession.
What to Expect from Sue McLeary at the 2025 Show
Sue’s presence at the show will bring a fresh perspective to Australian florists and flower lovers alike. Her live floral presentation on March 28 will showcase her distinctive design approach, while the industry panel on March 29 will offer insights into the evolving world of floristry.
For those who want a hands-on experience, her exclusive masterclass on March 30, presented by FloristBank, is a must. This is a rare opportunity to learn directly from Sue, gaining insight into her creative process and innovative design techniques.
Whether you’re a seasoned florist, a student of floral design, or simply passionate about flowers, Sue McLeary’s visit to the Melbourne International Flower and Garden Shown is not to be missed. Her work is a reminder that floristry is more than just arranging flowers—it’s an evolving art form with endless possibilities.
With limited availability, her masterclass is expected to sell out quickly. Don’t miss this chance to learn from one of the most forward-thinking floral artists of our time.
For more information and to secure your spot to the Live Panel Discussion or the Masterclass visit www.floristbank.com.au
