March 2025


Melbourne in full bloom

Melbourne’s Florists & Victorian Flower Growers have been the talk of the town over the last two weeks, thanks to the City of Melbourne’s ‘Urban Blooms’ initiative, transforming the city’s most iconic landmarks into floral havens.

Dazzling displays burst forth from shopfronts, windows and facades in a feast for the senses. Visitors were able to follow a themed trail of large-scale horticultural handiwork from Arts Centre Melbourne to the North Melbourne Post Office, Lygon Street to Hosier Lane and a dozen blossoming locations in between.

The aim being to rediscover iconic landmarks, laneways and boulevards in full bloom, as Melbourne’s florists & Victorian Growers staged a spectacular take over.

Sourced from local growers with a mix of native plants and exotics, Urban Blooms has been a fabulous floral celebration of our city for you to enjoy.

‘Down the Garden Path’

Our installation ‘Down the Garden Path’ was an installation set on the forecourt of the Old Treasury Building, one of Melbourne’s finest 19th century buildings. We were proud to collaborate with leading floristry training provider, Melbourne Polytechnic, to create one of the key features of Urban Blooms.

The installation invited visitors to wander through a secret garden and be swept away for a moment in time among a lush oasis in the heart of the bustling city.

As this incredible event draws to a close we would like to thank each and every one of you who ventured into the city to visit our secret garden, take in the sights and sounds of our beautiful city and to support our incredibly talented florists and flower growers.


The Melbourne International Flower & Garden Show, Wednesday 24th to Sunday 28th March 2021, will play host to some of the incredible florists & growers that took part in Urban Blooms. Tickets will be on sale in the coming weeks & we invite you to join us to see even more spectacular floral installations as well as inspirational show gardens, exciting retail precincts, entertainment and much more, all hosted amongst the iconic setting of the world heritage listed Royal Exhibition Building & Carlton Gardens.

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A big thank you to all of our generous supporters for their contribution in bringing ‘Down The Garden Path’ to life:

What’s On Melbourne
Melbourne Polytechnic Floristry and the incredible student volunteers who helped us bring our design to life!
Melbourne Polytechnic
Lawn Solutions Australia
Warners Nurseries
FormBoss Steel Garden Edging
Tall Trees Nursery

Thank you to each and every grower that helped supply the mass of florals used in ‘Down the Garden Path’

Melbourne and Suburbs Wholesale Florist
Knoll Valley
Agresta Flowers
Ali Flowers
Bloom Into You
Tairi Flower Growers
Halit Flowers Pty. LTD.
J & E Flowers
JJS Flower Growers
Virgin Flowers
Melbourne Market Flowers

List of Flowers & Foliage used:

Flowers Quantity
Delphinium purples and blues 35
Gladiolas white and purple 35
Statice purples and blues 20
Misty white or purple 30
Fox Gloves/ Lupins 20
Wax flower 20
Hydrangea blue and purple 20
Sea holly 30
Chincherinchees 20
Wheat 20
Rice flower 20
Spray carnations white 25
White straw flower 20
Foliage Quantity
Flax green (tallest) 10
Flax burgundy (tallest) 10
Coarse fern (asparagus) 10
Silver suede 20
Gum 20
Smoke bush 10
Devils vine 10
Moss 10


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