Benefits of Sponsorship

How one of the greatest gardening events can benefit your business

Your invitation to meet Australia's gardeners

Gardening has always been one of Australia's favourite pastimes but in the last decade or so it has become a phenomenon - the inspiration for everything from peak time TV programmes to multi-million dollar retail concepts.

At the heart of this major consumer market is one of the world’s great gardening events – the Melbourne International Flower & Garden Show (MIFGS).

At each MIFGS event the gardening and floral industries set the standards in horticulture by bringing together new ideas and the very best plants, products and people with a rigorous commitment to quality. Now, that gardening is firmly established in the mainstream, more companies from outside the world of horticulture are discovering that MIFGS can achieve great marketing and communication outcomes, whilst delivering high returns on investments made in activities undertaken at this prestigious event.

Take part in MIFGS and your company or brand will be associated with quality, creativity, tradition and all the excitement of a major event which enjoys strong national media attention.

More specifically, you get the chance to promote your company, product or service to a significant audience of garden devotees.  MIFGS attracts a very broad community audience, with a strong family attendance on the weekend.  Hundreds of thousands more enjoy the Show through the MIFGS website, national press coverage and associated television and radio programmes.

The events are powerful vehicles for presenting your organisation, brand, product or service to a targeted audience. Corporate hospitality at MIFGS comes in all shapes and sizes and can be tailored to best suit a company’s needs and objectives. From exclusive corporate viewings of the Show through to gala functions in the world heritage listed Royal Exhibition Building – whatever the hospitality function, it is always memorable, colourful and stylish.

To capitalise on your investment call the MIFGS organisers, IMG, 03 9864 1111 or email Kathleen Rushford, Event Manager kathleen.rushford@imgworld.com